Even H&M still grapples with the bland, crunchy-granola stigma of recycled and eco-minded clothing, but the company’s Conscious Exclusive Collections are helping to change that. Last year, the lineup riffed on historical fashion, from the 18th century to the Art Deco period; this time, they put the spotlight on one particularly special fabric: Bionic Yarn. Hard to believe that this beautiful dresses are made with recovered shorline plastic. Ann-Sofie Johansson, H&M’s creative advisor, told Vogue.com. Of course, sustainability goes beyond fabrics—it has to do with production practices, waste reduction, and the human impact, too—but recycled materials can make a significant difference, especially at a huge company like H&M. “I think there’s the potential for using more Bionic Yarn in future collections,” Johansson explains.

Photo credits: H&M

Photo credits: H&M