First U-Turn in Santa Marta, Colombia

A shocking amount of plastic ends up in waterways and, ultimately, the ocean. In waterways where plastic waste tends to accumulate, plastic items are still in good enough shape that they could actually be recycled. Look, often times marine debris is indirectly generated in a city hundreds of miles from the ocean. When someone litters on the street or parking lot, rainwater can move the trash into storm drains that empty into stream and rivers.

In late February, U-Turn volunteers or as we call them "Ocean Heroes", collected about 500kg of plastic trash from a rivershore that would otherise ended up in the ocean. Great initiative...more to follow...thumbs up!

H&M’s New Conscious Exclusive Collection Turns Washed Ashore Plastic Trash Into Evening Gowns

Even H&M still grapples with the bland, crunchy-granola stigma of recycled and eco-minded clothing, but the company’s Conscious Exclusive Collections are helping to change that. Last year, the lineup riffed on historical fashion, from the 18th century to the Art Deco period; this time, they put the spotlight on one particularly special fabric: Bionic Yarn. Hard to believe that this beautiful dresses are made with recovered shorline plastic. Ann-Sofie Johansson, H&M’s creative advisor, told Vogue.com. Of course, sustainability goes beyond fabrics—it has to do with production practices, waste reduction, and the human impact, too—but recycled materials can make a significant difference, especially at a huge company like H&M. “I think there’s the potential for using more Bionic Yarn in future collections,” Johansson explains.

Photo credits: H&M

Photo credits: H&M

Our first U-Turn™ beach clean-up this year.

On January 09th, 2017, Carlos and his team from Hunter Douglas Peru conducted their very first U-Turn™ at Playa Costa Azul, Ventanilla, Peru. Good stuff. Check out the video, it's awesome.

Our First U-Turn™ Beach Clean-Up on Saturday Oct. 29th, 2017

What is coolest thing in life of a working professional?. Right, it's the moment when an ambitious idea becomes reality. This is exactly what happend to me on Saturday October 29 in Panama City. Check out the video. 45 volunteers collected 380kg of shoreline plastic. I'm very much looking forward to our next U-Turn™ in Colombia in late January 2017. Will keep you posted. 

Greenscreen Sea-Tex™ product launch for Central America in Panama City.

Greenscreen Sea-Tex™ product launch for Central America in Panama City.

Panama is a pathway to the continents and a link between the oceans, the Pacific and the Atlantic.

Findings, however, indicate serious concerns for Panama, and neighboring Central American countries, because of the high density of plastic waste in the ocean ecosystem.

The National Association for the Conservation of Nature reports that the majority of Panama City's beaches and rivers are contaminated with plastic trash due to lack of awareness for waste management, causing major problems for fisherman and negative impact on mangroves and their wildlife. 

The HD Panama team after a meeting with one of Panama's leading architecture and design firm FORZACREATIVA. 

The HD Panama team after a meeting with one of Panama's leading architecture and design firm FORZACREATIVA

Apart from the fact that I immediately felt at home in Panama City, I have hardly seen any architecture and interior design community that is so supportive and full of contructive criticism.

Great audiences, packed houses. It was a wonderful experience

Great audiences, packed houses. It was a wonderful experience

A new product launch is arguably the single most important activity in the product lifecycle.

A new product launch is arguably the single most important activity in the product lifecycle.

We received tons of support and valuable insights, and even got to connect with the top-end architectural and interior design firms interested in specifying our Greenscreen Sea-Tex™ solar control fabric.  

Special thanks to Gilberto Gongora and his team from Hunter Douglas Panama for making this event a true success.